skills + tools

skills + tools

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Strategy + Planning

→ UX strategy

→ road mapping

→ research planning

→ journey mapping

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Process

→ design thinking

→ user centered design

→ agile

→ iterative

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Research

→ explorative research

→ jobs-to-be-done framework

→ market research / competitive analysis

using: notion | fullstory

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UI design

→ wireframing

→ prototyping

→ design systems

using: figma | sketch | zeplin | invision

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Usability

→ usability testing

→ usability heuristics auditing

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Branding

→ brand definition

→ microcopy