About the project
Timeline: 1.5 months
Project type: Research
Role: Interview + Analysis
This was one of my favorite projects during my time at Union Pacific. A colleague and I were asked to conduct exhaustive interviews for the Sales and Marketing department in order to find ways to improve their employee’s experiences.
This was a truly explorative research project - our goal was to identify some quick wins, spinoff projects, and common pain points across the two different departments.
We conducted twenty-two interviews across four areas - sales, marketing, leadership, and support
We utilized two types of interviews:
- 3 hour remote interviews split between a traditional interview and observing workflows
- 1 hour remote verbal/video interviews (primarily with leadership)
Our deliverables were determined by stakeholder interests and emergent themes and included a robust article of analyzed themes, bug lists, video reels and secondary project planning.