Challenge: Create brand guidelines for a prospective client based on a given brief
Timeline: 1 week
The goal for this project was to develop brand guidelines for a fintech company whose main objective is to help people save money in preparation for a big purchase or expenditure. (For more information you can view the brief here) These brand guidelines included:
+ Guiding Principles
+ Image Style
+ Writing Style
Just Peachy is the result of this project: A savings tool that helps make saving a long term habit through reward based psychology. Enjoy!