JUST PEACHY | Brand Guidelines

Brand Guidelines


Challenge: Create brand guidelines for a prospective client based on a given brief

Timeline: 1 week

Role: Branding

The goal for this project was to develop brand guidelines for a fintech company whose main objective is to help people save money in preparation for a big purchase or expenditure. (For more information you can view the brief here) These brand guidelines included:

+ Guiding Principles

+ Logos

+ Colors

+ Typography

+ Image Style

+ Writing Style

Just Peachy is the result of this project: A savings tool that helps make saving a long term habit through reward based psychology. Enjoy!


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